Separate the systems you repair from the systems you install.
Put two clearly labeled lists on your HVAC service page.
Keep equipment limits and exceptions beside the list they apply to.
A homeowner with a broken Trane furnace needs a repair answer.
Your installation brand list doesn’t give them that answer.
Show whether you handle their equipment before asking them to request service.
Build both lists with your service manager.
Start with recent jobs your company accepted and work you turned down.
Check repair work and installation offerings separately with your service manager.
For each brand, name the equipment types your team handles.
Spell out any differences between your residential and commercial work.
Ask your office which equipment questions keep coming up before scheduling.
Name any systems or product lines your crew doesn’t handle.
Get both teams to approve the wording before your developer publishes it.
Assign someone to update those lists when your accepted work changes.
A hypothetical repair and installation split.
Imagine a fictional contractor with these limits on its residential work.
These invented capabilities illustrate the layout, not any real company’s services.
Systems we repair
- We repair Carrier and Trane residential central air conditioners.
- We repair Carrier and Trane residential gas furnaces.
Systems we install
- We install Carrier residential central air conditioners.
- We install Carrier residential gas furnaces.
We don’t take ductless, boiler, or commercial rooftop jobs.
Our office confirms equipment fit before scheduling.
If you’re unsure where your system fits, call our office first.
In this example, a Trane gas furnace owner could ask about repair.
Someone seeking a new Trane gas furnace would see it isn’t listed.
A Carrier ductless owner would also see that equipment type matters.
A familiar brand name doesn’t override the exclusions in this example.
Keep brand wording honest.
Don’t write “all brands” because it sounds better than a shorter list.
Confirm that wording against the work your team actually accepts.
Repairing a brand’s equipment doesn’t establish an authorized dealer relationship.
Leave dealer labels and badges out unless you’ve verified that authorization.
Use plain text so visitors can read exactly what you offer.
Put the answer beside the estimate action.
Place this section near your service form or estimate request button.
Keep each limitation visible with its list, including on mobile.
On your phone, check that visitors see exceptions before the button.
If your form names supported brands, update those choices to match.
Don’t send an unsure homeowner through a catalog to identify their system.
Give them a clear way to ask your office about fit.
Your service page FAQ can answer what happens after they contact you.
The replacement options section can explain choices after you’ve established fit.
Keep this block focused on whether your company handles the requested work.
Check HGM availability for your HVAC business.
Your HVAC website should make the path to an estimate request clear.
Check your service area’s availability for HVAC Growth Machine website services.
This check is for HVAC contractors, not homeowners requesting equipment repairs.
Founder of HVAC Growth Machine